In the past, companies would simply slap information on a website — but today, with so much competition online, top destinations put a great deal of thought into making their products better.
As a result, designing online user experiences is now an important process for any company that is serious about the web, from huge names such as Google and Facebook all the way down to small businesses.
"User experience designers are the digital equivalent of architects," says Andy Budd, the managing director of web agency Clearleft, based in Brighton, England.
