When people ask me about what I do, I tell them that I am a User Experience Architect. "Huh?" I typically start in with my daily functions. But is this entirely true? I made me realize (again) that ux is extremely multifaceted. Some projects I am on are more technically intense; writing jQuery plugins or developing a CSS architecture and other projects I never even touch code - I might create diagrams and flows. But I find that I am constantly balancing being buried in the technical nuances of development with a global view of purpose.
I came across this UX Magazine article and wish I could tattoo it to the inside of my forehead so I never forget it:
1. People do not want to work or think more than they have to.
2. People have limitations.
3. People make mistakes.
4. Human memory is complicated.
5. People are social.
6. Attention wanes.
7. People crave information.
8. Mental processing occurs unconsciously.
9. People create mental models.
10. Clean logical visual system.
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