Zappos.com Redesign: Happy Cog

Zappos.com Redesign: Happy Cog: "The problem was that their business growth had outpaced the slowly-evolving aesthetic of their website. While the site enabled customers to make their purchases quickly, it didn’t capture and embrace the hallmarks of the Zappos.com culture. The site lacked the personality that customers were used to seeing with other company touchpoints."

I wanted to share this tidbit because not many companies really understand this vocabulary. Yes, appalling and true. Companies that can speak this language will be open for innovative design. Its amazing how draconian CEOs and companies adhere to what they have just gotten used to. They can cling to old designs and what has become comfortable. This is also an indicator of how the company does business. If you are a designer I think its important to use this design-speak and if it falls upon deaf ears, keep on walking.